The unique business comes with its own challenges, especially transportation and the shelf-life of products sourced from the northern regions. Despite being aware of these risks, Karthik remained firm in his idea and refused to compromise on the quality.
“It was quite challenging,” he admits, “especially when dealing with wholesale sellers who prefer bulk orders. However, I couldn’t take large orders. So, I proposed a solution that I would place minimum orders but do so multiple times, taking care of all transportation logistics myself.”
In addition to authentic flavours, the bakery offers popular products like ‘Sweet Karam Coffee’ known for its homemade quality and absence of palm oil and preservatives.
“We make an effort to understand the backstory of every product from the vendors. When people come to buy something, we explain these tales and how the product is made, the ingredients, and where it comesfrom. This way, people get excited and they can try different items from different places. Otherwise, one would be just picking a packet and taking it home, without understanding them,” says Karthik.
